Social Media Marketing for Small Businesses
Social Media Marketing has skyrocketed since its inception only a short time ago, and because of this – many business owners are trying to position themselves in a way that will allow them to experience some of the visibility, exposure, and popularity these networking sites will provide. Here you will discover a little bit more about social media marketing, as well as what these powerful social networks can do for you and your small business.
Before getting started, it’ll be important to note that there are several different types of social media marketing. If you truly want an overall type of visibility, it will be important for you as a small business to take advantage of each of these social networks to the best of your company’s ability.
Facebook alone has well over 800 million users as of the end of 2011. When it comes to social media marketing, Facebook provides something that many of the other social networks will not provide and that is a way to engage your audience via demographics. Creating fan pages, enlisting likes, and engaging your audience in a social setting will only be part of the power Facebook will provide you and your small business. You will also have the opportunity to place a listing on a social platform that is ranked number 2 in the US, and globally. This provides exposure for your business unlike any other social network platform available.
Twitter will allow you to get your message (in 140 characters or less) in front of a targeted audience chosen by you. You will have the opportunity to follow or be followed by potential clients you can interact with on a daily basis. You will be able to test the market with your products and services and see exactly what it is people will like and dislike about certain marketing campaigns. This is extremely powerful when it comes to using a social network marketing platform for obtaining new clients, and testing your products and services.
Marketing on Pinterest is, and has been, completely under-rated. There are so many people that do not use Pinterest in their respective marketing campaigns. We help the business owner understand the importance of using Pinterest with Full Automation. We also help the business owner create accounts, boards, pinning to those boards, and engaging others to help boost productivity in other areas. Pinterest alone could potentially take a business owner to levels not seen in online marketing. To not take advantage of this free form of traffic would be leaving low hanging fruit virtually untouched.
YouTube is another giant when it comes to the social network. Creating videos about the products and services you provide and posting them on a social networking platform that is owned by Google can do nothing but good for your small business. It’s important to realize that although YouTube has been around for some time, you would be surprised at the businesses that do not take advantage of this mega platform simply because they aren’t exactly sure how to post videos, and get them in front of potential clients.
LinkedIn is another social media network that allows businesses to come together and share information while promoting each other’s products and services. Many underestimate the power that LinkedIn has and simply disregard this social network as a business site. Although it has been created for businesses, it’s important to note that, in many cases, it takes business to do business. With connections, recommendations, invites, and being a part of groups, this all equates to giving your business something it may not currently have such as exposure, visibility, and popularity.
These are only a few aspects that can be provided when a company utilizes the power of social media marketing. As a business owner, sometimes you simply don’t have the time to keep up with all the different marketing tools that are available. If this is the case, you’ll be happy to know that TweetstoClients.Com can provide a service that will cover each and every one of the social networks, and create the visibility and exposure that your company deserves.
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